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The Importance of DEI in Marketing

The Importance of DEI in Marketing

Muggsy Bogues says what most NBA legends won’t about today’s game

The NBA looks a lot different now than when Muggsy Bogues was in the league, but unlike some of the other “old heads” of his generation, the 14-year NBA veteran isn’t one to criticize today’s era of hoops. https://sports.yahoo.com/articles/muggsy-bogues-says-most-nba-212823529.html?guccounter=1&guce_referrer=aHR0cHM6Ly9hcHAucHJvd2x5LmNvbS8&guce_referrer_sig=AQAAAMaEIXA2QBFEA0G59Bo5Jl9ZmsrWGrQtfFnwghOIfF7H1hYUS0WpvejA6chSu5SU9s9NEr7kKRMgDDuKVeW_DCHsZ3_4baFfQGnyQMBQ-l1IpyYytWJu-Sl7H5BEeMBCLK4ahkHLAO02Rse2E1qxthJACMGbNnkXrbtOBI0JQa6-

City of Charlotte Announces Recipients for 2025 Creative Growth Grants

read full press release here

Crisis PR Playbook: What to Do in the First 24 Hours

In public relations, the first 24 hours of a crisis can define a brand’s future. Whether it’s a data breach, a viral complaint, or an internal issue that goes public, how your organization reacts in that initial window determines whether you control the narrative or lose it entirely. Crisis moments don’t just test your communication […]

Boutique Hotel Marketing: How Storytelling Drives Bookings

In an age when travelers crave connection more than convenience, storytelling has become one of the most powerful tools in boutique hotel marketing. Today’s guests aren’t just buying a room — they’re buying an experience, a feeling, and a story they can share. For boutique hotels, which thrive on personality and distinct identity, mastering storytelling […]

RIC’s Miller Named AXN’s 2025 Director of the Year, Small Airports Division

Perry Miller, president and CEO of the Capital Regional Airport Commission, which operates Richmond International Airport (RIC), has been selected as Director of the Year, Small Airports Division, by Airport Experience News. https://www.airportxnews.com/rics-miller-named-axns-2025-director-of-the-year-small-airports-division

Through foundation, Hornets’ Brandon Miller hosts 1st Charlotte youth camp – Copy

Brittney Bogues on Building a $1M PR Agency, NBA Legacy Branding & Social Impact

Miles Bridges Family Foundation Hosts Back-To-School Giveaway

5 Steps to Build a Personal Brand That Stands Out

Whether you’re a coach, influencer, entrepreneur, or professional in a regulated industry, one truth holds: people don’t just connect with what you do, they connect with who you are. That’s why building a personal brand has never been more important. It’s not about vanity metrics; it’s about creating a consistent, authentic presence that helps people […]

Through foundation, Hornets’ Brandon Miller hosts 1st Charlotte youth camp

Hornets’ Brandon Miller on giving back, his right wrist, ‘big bro’ Muggsy Bogues

For Release: Charlotte Kicks Off $25,000 Arts Grants Program, Applications Due August 2025

Starting June 19, Charlotte will accept applications for Creative Growth Grants. Local artists and nonprofits can receive funding ranging from $2,500 to $25,000. The money goes to creative work in Mecklenburg County. “These grants are reflective of the city's ongoing and eager support of Charlotte's creative community,” said Mayor Vi Lyles to Charlottenc.gov. “We are committed […]

Hornets star Brandon Miller set to host basketball camp in Charlotte for first time

Longtime CMPD sergeant running for sheriff talks Jail North, ICE and more

Give Back Monday: The Muggsy Bogues Family Foundation

Tequila shines in Mecklenburg County as Tito’s leads record $71 million in sales

How Small Business Community Support Drives Growth

Small business community support isn’t a trend; it’s the pulse of economic vitality. For entrepreneurs, the road to success often starts with one supportive act: a neighbor who shops locally, a non-profit that offers free resources, or a local company that helps amplify a story. In Charlotte and throughout the United States, this type of […]

5 Facts about Marketing in Regulated Industries

Marketing is challenging enough when the main goal is simply to “go viral.” But in regulated industries like finance, healthcare, cannabis, alcohol, or insurance, the job becomes even more complex. Suddenly, you're not just a marketer—you’re a part-time legal interpreter,  a compliance navigator, and a walking risk detector. After years in branding and PR, I've […]

Black-owned whiskey brand draws Charlotte crowd

Secret Garden Soiree fundraiser aims to empower children

What the Mecklenburg ABC Board is doing to prevent opioid deaths

North Carolina ABC store workers train to administer Narcan

ABC Stores across Mecklenburg County now equipped with life saving medication

Sunset Road ABC store will reopen after renovations

Narcan to be part of Charlotte ABC store renovation; devices coming to all Mecklenburg County stores

Healthy Charlotte Alliance hosts “One Pill Can Kill: Raising Awareness Around the Fentanyl Crisis” event

Monifa Drayton Recognized Among “10+ Impressive Women Shaping Charlotte in 2025” by Axios Charlotte

My dad is an NBA legend and shortest player in history—I’ve gone a different route and highly successful in business

How to Get Press Coverage for Your Nonprofit

Knowing how to get press coverage for your nonprofit can be the key to increasing your visibility, credibility, and impact. Media attention helps you reach donors, volunteers, and stakeholders who can amplify your mission. But securing press coverage requires a strategic approach—one that involves crafting compelling stories, building meaningful relationships with journalists, and effectively leveraging […]

Cherise Walker Among Nominees for Charlotte Ledger’s 40 Over 40

3 Mistakes Small Businesses Make (and How to Avoid Them)

Running a small business is one of the most rewarding yet unpredictable and sometimes difficult things you can do in life. Like that viral trending reel to the Full House theme music when you first start out you literally are filling every role in your company–from the assistant, to the social media manager, bookkeeper to […]

Insider Marketing: 3 Hidden Strategies Big Brands Use to Create Hype (and How You Can Too) 

By Zaria Drakeford Picture this: A sneaker release sells out in seconds, a luxury handbag has a months-long waitlist, or the latest tech gadget mysteriously leaks online before launch—coincidence? Not at all. Big brands use sophisticated, often unseen marketing techniques to shape consumer behavior, drive demand, and create exclusivity. Here’s a behind-the-scenes look at some […]

NBA Fans Loved Seeing Victor Wembanyama Standing Next to Muggsy Bogues

Legendary former NBA point guard Muggsy Bogues was on hand in San Francisco to take in the festivities when San Antonio Spurs guard introduced him to teammate Victor Wembanyama. Click here for more.

Crown Town Neighborhood Showdown Ranks #9 Among Yelp’s Most Photographed Events of 2024

Muggsy Bogues’ annual middle school tournament grows even bigger

Muggsy Bogues threw his annual one-day party for middle school basketball teams Saturday, and this time it was a statewide event. Click here to read more.

The True Meaning of Wealth and Abundance

When we hear the word wealth, it’s easy to let our minds drift toward bank accounts, luxury cars, or lavish vacations. Similarly, abundance often evokes images of overflowing riches or a life free of limits. But what if I told you that wealth and abundance are much more profound? What if their true meaning has […]

Are ABC stores open in Charlotte on New Year’s Eve? Where to find booze on the holiday

Meck County ABC Featured on Positively Charlotte

Are ABC stores in Charlotte open on Thanksgiving? Here’s where you can buy holiday booze

Beyond the Basics: 3 Unexpected PR Strategies to Boost Client Retention & Acquisition

Growing your business isn’t just about landing new clients—it’s about keeping them around. In PR, the secrets to winning clients—and turning them into loyal, long-term partners—are rooted in relationship-building strategies that go beyond the usual playbook. Here are three unexpected PR tactics that can make all the difference in attracting and retaining clients. 1. Make […]

Community Mental Health – Community Investment and Grant Programs

As reported in: https://wfnz.com/866306/community-mental-health-community-investment-and-grant-programs/ https://wbt.com/1185241/community-mental-health-community-investment-and-grant-programs/

Crown Town Neighborhood Showdown Draws Over 300 Attendees for a Night of Community, Competition, and Charity

For Immediate Release Crown Town Neighborhood Showdown Draws Over 300 Attendees for a Night of Community, Competition, and Charity Charlotte, NC - October 23, 2024 – The Crown Town Neighborhood Showdown—A Royal Yelp Affair—successfully brought together over 300 community members from across Charlotte for an evening of celebration, competition, and philanthropy at The Union at […]

Community Mental Health – Barriers to Treatment for Mental Health

Mother’s Day is bittersweet for Charlotte Hornets legend who longs for late mom

Muggsy Bogues Reveals His Top 3 Hornets Draft Targets

Ex-NBA Player Muggsy Bogues Educating Today’s Youth On Trade School Route To Success

North Pitt High School alumna gives back to teachers

Meck ABC Board provides millions to community

Carolina Strong: ‘Need for humanity’: Local woman helps people in need of affordable housing

Crowntown Neighborhood Showdown

Amplify Your Event with Strategic PR: Key Takeaways from Brittney Bogues

In the world of event planning, creating a memorable experience is only half the battle. To truly make your event stand out, you need a robust PR strategy that amplifies its reach and impact. In a recent Creative Convo webinar, Brittney Bogues, founder and chief innovation officer at the Bogues Group, shared insightful tips on […]

Sustainable Branding: Why It Matters and How to Achieve It

Sustainable Branding: Why It Matters and How to Achieve It In an increasingly eco-conscious world, sustainability has become more than just a buzzword; it's a critical component of a brand’s identity and success. Consumers today are more informed and concerned about the impact their choices have on the planet. As a result, they are gravitating […]

Leveraging Analytics for Better Marketing Outcomes

In today's data-driven world, marketing success hinges on understanding your audience and tailoring your campaigns accordingly. Analytics provide the insights you need to make informed decisions and achieve your marketing goals. What are marketing analytics? Marketing analytics is the process of collecting, analyzing, and interpreting data to measure the effectiveness of your marketing campaigns. By […]

‘Trying to do our part’: Muggsy Bogues’ charity golf tournament aims at food insecurity

Muggsy Bogues, groups hold back-to-school events for Charlotte students

Having an abundant mindset

How to Go Viral: A Case Study of Our Client’s Success

In today’s digital age, going viral is the holy grail for brands and influencers alike. The rapid spread of content across social media platforms can lead to unprecedented exposure and opportunities. But what does it take to achieve viral status? At Bogues Group, we recently helped one of our clients hit the viral jackpot with […]

Webinar Announcement: Optimize Strategy for Real Impact with Dave Newell

We are thrilled to announce our upcoming LinkedIn Live webinar, “How to Optimize Strategy for Real Impact,” featuring the esteemed Dave Newell as part of the BG’s How to Webinar Series. This exciting event is scheduled for August 14 at 8:30 AM Pacific, and it promises to provide you with valuable insights on bridging the […]

PR Tips for Nonprofits: Spreading Your Message Effectively

In the nonprofit world, spreading your message effectively is crucial for garnering support, raising funds, and making an impact. Public relations (PR) plays a vital role in ensuring your organization’s message reaches the right audience. Here are some essential PR tips for nonprofits to help you spread your message effectively. 1. Define Your Mission and […]

Charlotte ABC store hours altered for 4th of July holiday. Here’s when you can buy booze

Former NBA Star Muggsy Bogues Shares Honest Thoughts On Angel Reese

The Art of Crafting Unforgettable Experiences

In a world saturated with brands and businesses vying for attention, creating unforgettable experiences is more crucial than ever. It’s not just about offering a product or service; it’s about leaving a lasting impression that resonates with your audience long after the initial interaction. But how do you craft such memorable experiences? Let’s delve into […]

The Secrets to Memorable Event Planning

Event planning is both an art and a science. It requires creativity, organization, and an acute attention to detail to create experiences that leave a lasting impression. Whether you’re planning a corporate conference, a wedding, or a community festival, the principles of memorable event planning remain the same. Here are the secrets to making your […]

The Future of Marketing: 10 Trends to Watch

As we navigate through an ever-evolving digital landscape, the future of marketing stands on the brink of a new dawn, driven by innovation, technology, and an ever-deepening understanding of consumer behavior.  Here are key trends poised to shape the marketing world: 1. Personalization at Scale: The era of one-size-fits-all marketing is behind us. Advances in […]

Exploring Life & Business with Brittney Bogues of Bogues Group

Unlocking the Secrets of Effective Branding: An Introduction to The Complete Brand Builder Workbook

In the bustling market of today, branding is the spell that can make your business visible and vibrant. But what is the secret to effective branding? It's not just about having a logo or a catchy tagline; it's about crafting a story that resonates, building a presence that endures, and creating an identity that is […]

Celebrating Women in Business: Strategies for Success

In the dynamic landscape of modern entrepreneurship, women in business are not just participating; they are leading the charge. As we celebrate the strides made by women entrepreneurs, it’s crucial to recognize the unique challenges they face and the strategies that drive their success.

Our 2023 Reflections Plus Key Tips for Successful Speaking Engagements

In the vibrant landscape of 2023, BG achieved remarkable milestones that underscored our commitment to shaping and enhancing brand narratives. One standout accomplishment was the Speaker Success initiative, which saw BG booking over $250,000 in appearances for our esteemed speakers. With a staggering 36+ engagements and activities, this achievement not only showcased the strength of […]

Starting A Business Venture

Starting a new business venture is an exciting journey filled with challenges and opportunities. Aspiring entrepreneurs often find themselves brimming with innovative ideas, passion, and a burning desire to make their mark in the business world. However, one crucial aspect that can significantly impact the success of these budding entrepreneurs is the strategic utilization of […]

Take Charge of Your Financial Future: An Exclusive Webinar with Sarah K. Charles

By Brittney Bogues Financial wellness is not just about having money; it’s about having control over your financial destiny. That’s why I’m thrilled to invite you to join an exclusive webinar our team is hosting on March 13th, “How To Grow & Manage Your Money,” featuring the renowned financial expert, Sarah K. Charles. As a […]

Breaking Barriers and Inspiring Generations

FOR IMMEDIATE RELEASE Media contact:Jaclynn CrossJaclynn@BoguesGroup.com Muggsy Bogues' Journey as the Shortest NBA Legend to Mentor for Future Generations Alongside His Daughter NEW YORK, NY, - Playmakers HQ partnered with the Bogues family to share an in-depth look into the remarkable life, achievements, and the several components that make up basketball legend Muggsy Bogues. Muggsy […]

Muggsy Bogues Family Foundation and Food Lion Feeds Team Up to Fight Food Insecurity

Aug. 22, 2023FOR IMMEDIATE RELEASE CONTACT: Terry Albanese, Executive Director315-247-8256terry@boguesfoundation.org Food Lion Media Relations704-245-3317publicrelationsteam@foodlion.com Organizations addressing food insecurity host Back-to-School Labor of Love food distribution event in August Charlotte, NC - The Muggsy Bogues Family Foundation (MBFF) is set to host its 5th annual Muggsy Bogues Celebrity Golf Classic on Monday, Sept. 25, 2023, at […]

Local Legend’s 5th Annual Celebrity Golf Classic Returns to Longview

Media Contact:Jaclynn CrossJaclynn@BoguesGroup.com Muggsy Bogues Family Foundation to host signature fundraising event to support underserved youth and families in Charlotte Charlotte, NC - The Muggsy Bogues Family Foundation (MBFF) is set to host its 5th annual Muggsy Bogues Celebrity Golf Classic on Monday, Sept. 25, 2023, at The Club at Longview in Waxhaw, NC. Funds […]

The Disparity: The Rise of CBD as Marijuana Incarceration Persists

As CBD gains popularity as a wellness drug, it is crucial to address the ongoing disparity in marijuana-related incarcerations. While CBD is celebrated for its health benefits, a disproportionate number of BIPOC individuals continue to face imprisonment for marijuana offenses. This stark contrast raises concerns about social justice and equal treatment under the law. In […]

5 Ways We Can Make the Workplace Better for Black Women Starting This Minority Mental Health Awareness Month

Going to work should not bring on a sense of dread or fright, but for so many employees, that is a reality. On a daily basis, employees are silenced, overworked and belittled, which makes for a hostile work environment, but that does not have to be the case. We can create and enact policies that […]

National Minority Health Awareness Month

Blog by Lexi Lutz Our minds and bodies are intrinsically connected, so it should come as no surprise that our mental health can have significant effects on physical health. Good mental health can positively affect your physical health. Conversely, poor mental health can negatively affect your physical health.  Challenges in accessing mental health care exist […]

Best Jobs for Entrepreneurs 

Try starting a freelance consulting firm: Utilize your expertise in a specific field and offer consulting services to businesses or individuals. Get involved in e-commerce: Start an online store or marketplace, selling products or services to a global customer base. Become a content creator: Build a platform, such as a blog, YouTube channel, or podcast, […]

How Business Grants Empower Women

Grants designed to support women are a transformative and empowering resource that financially fuel their ambitions. Here are 5 reasons that women’s grants are critical to uplift women business owners and further their success: Bridging the Gap: Grants for women address the gender funding gap by providing tailored financial support, enabling women to pursue their […]

2023 Bulldog PR Awards Winners announced: Congrats, PR top ‘dogs!

Bulldog Reporter is thrilled to announce the winners of the 2023 Bulldog PR Awards, which recognize remarkable PR and communications campaigns and impressive individual and agency contributions to the PR industry from the previous year. The Bulldog Awards are the only PR awards program judged exclusively by journalists, offering a unique and industry-specific evaluation process. “As […]

Mecklenburg County ABC Board Suspends Sale of Russian-Produced Products

CHARLOTTE – In accordance with Executive Order 251, the Mecklenburg County Alcoholic Beverage Control (ABC) Board has suspended the availability of spirituous liquor products in Mecklenburg County which are produced by Russian entities, effective immediately. Russian-produced Special-Order products are also no longer available. Russian products no longer available for purchase at ABC Stores in Mecklenburg […]

Mecklenburg County ABC Board Announces Grantee Awards

Community Health and Wellness Grant Program selects 17 local non-profit organizations to support CHARLOTTE - The Mecklenburg County ABC Board announced it will provide grants to 17 local non-profit organizations in the Charlotte area in support of the education, prevention, treatment and research of alcohol and substance abuse. Through the Small, Annual and Renewal Grant […]

Tryon Street news racks to display The Arts Empowerment Project’s “Promoting Peace” mural

Who:                  The Arts Empowerment ProjectWhat:                 Promoting Peace muralWhen:                Monday, August 28 – September 30Where:               Tryon Street News Racks CHARLOTTE –(August 29, 2017) Yesterday in Uptown Charlotte, a mural created by local at-risk youth […]

The People Pleaser

We're excited to launch our guest blog series with none other than Lawrese Brown, the Founder of C-Track Training. Lawrese has expertly navigated spaces previously unavailable or inaccessible to marginalized communities. It is my pleasure to feature her in this month's blog as we reflect on the gems she dropped during the May installment of […]

The Importance of DEI in Marketing

Are you tired of feeling excluded by products and events that don’t seem to cater to your interests or needs? Maybe you’ve seen a product you like, but it’s hard to visualize how it could fit into your daily life. It’s frustrating to see something that appeals to you but not see yourself represented. Marketing […]

What’s Happening to Female Leadership?

Gone are the days when women blended into the background and minded their place. Nowadays, they are empowered and emboldened to speak their mind and give pushback when necessary, something more prominent in today’s workplace. The biggest challenge many companies are encountering is keeping a hold on their female leadership - an already underrepresented dynamic. […]

Our Top Business Podcasts

We are firm believers that knowledge, both personal and professional, should be an endless pursuit. We should always be striving to learn more and be better. Today, it's easy to keep our minds sharp! Information is right at our fingertips. One of the easiest ways to get inspired and continue learning is by listening to […]

Resolutions to Build a Successful Business this Year

The start of a new year is the perfect time to take stock of your business and set goals for the coming months. Whether you’re just starting out or have been in business for years, there are always ways to refine, improve and grow. Refining your audience, improving page ranking and learning how to delegate […]

3 Tips to Refresh Your Brand in the New Year

Branding is important for any business, but it's especially important in the new year. As we move into 2023, take the time to evaluate your brand to make sure it represents what you want your business to stand for. Here are three tips to help refresh your brand in the new year. Refresh your Website […]

Women in Business: 3 Traits of Successful Female Leaders

We recently came across this article by Julia Boorstin about the things she learned while interviewing women for her book, When Women Lead. She shared a few of the top traits she discovered that made women effective and successful business leaders. One common thread among successful women in business is authenticity. When women are true […]

Why Giving Tuesday Matters for Businesses

In today's competitive business landscape, it's more important than ever for companies to give back to their communities. Giving Tuesday provides businesses with an opportunity to do just that! On Giving Tuesday, companies can make donations to charities and causes that are important to them, volunteer their time or services, or promote philanthropy among their […]

3 Top PR Challenges (And how to Overcome them)

The world of public relations can be confusing at times. For someone that is not familiar with the function of public relations they can sometimes find it impossible to understand how to measure the impact of the campaign. The first step is deciding the goal of the campaign and desired outcome you want your audience […]

Top 5 Branding Mistakes You Want to Avoid

Your brand is how your company appears to consumers. It involves the tone of your copy (informational, conversational, etc.) and the visual imagery you put out. Marketing your brand establishes and grows a relationship between your company and consumers. Brand marketing highlights the entirety of the brand, instead of an individual product or service. There […]

3 Ways Businesses Can Use Events to Recruit Top Talent

No matter how you look at it, the pandemic changed our way of living forever. It’s had a significant impact on the way we work. It showed senior leaders we actually can get things done without a “butts in seats” philosophy and introduced us to a true hybrid lifestyle between virtual (or digital) and IRL […]

3 Lessons Entrepreneurs Can Learn from Steph Curry

As I sat in the crowd anxiously awaiting the ceremony and fondly recounted my first love, I was a bit confused: who graduates in August? Today, 3-pointers have almost become synonymous with Steph Curry or the ‘Babyface Assassin’. Steph’s family and mine grew up and attended schools together, his famous dad donned a Barney costume […]

Top Traits of an Impactful Leader

Some people are natural born leaders while others happen to become leaders by circumstance, education, or experience. Good leadership and leading organizations know how to work with others and have a gift that can be shared and learned from. A strong leader knows how to digest loads of information and transform it so that others […]

Freelancers and Side Hustlers: Top 5 Personal Branding Must Dos to Earn More

The existing job market and changes in the workforce are causing workers to gravitate toward freelancing or even picking up a side hustle in addition to their career. 45% of working Americans report having a side hustle1. That amounts to roughly 70 million people. Among millennials, that statistic rises to 50%2. With this growing trend […]

3 Ways Nonprofits Benefit from Event Planners

As most nonprofits look to the end of the fiscal year and prepare for 2023, the need for creative appeals and fundraising campaigns is critical now more than ever. Nonprofits are looking for new and innovative ways to engage donors post pandemic.  Events have always ranked as one of the most  important and effective fundraising […]

How to Elevate Your Personal Brand

What comes to mind when you hear the word “brand”? Many will think of big, established corporations like Google and Nike. But did you know that you can apply branding techniques to your personal identity? A personal brand is how an audience perceives a unique set of beliefs or value system, personality, views and more. […]

Using Instagram to Bolster Your PR Efforts

Communications experts have long raved about the use of Twitter to amplify public relations messaging. In regards to simple news releases and announcements, Twitter will always reign as king. But what about Instagram? When it comes to visualizing your message or brand, it is the ideal landing spot for your content. Let’s chat about how […]

Why Cannabis Brands Need Public Relations

The job of public relations is to connect your brand with your audience in an authentic and organic way. CBD brands can benefit from PR because it helps with education and awareness — which helps shape perception. Why is shaping perception important to these brands? Currently consumers are the most educated in history and have […]

Leveraging Executives Through Strategic PR

Three Tips for Executive Positioning Recently, I had the opportunity to host a webinar on leveraging executives with my good friend and Target Communications rock star Gena Gatewood. Between the two of us, we have worked with some of the top executives in their respective industries in the country, positioning them as experts in their […]

Five Ways to Make Your Next Event Unforgettable

Can you believe we are more than two years into the pandemic? We are continuing to adjust to the new normal, returning to the office while managing the updated mask mandates. With restrictions being lifted and comfortability for gathering rising there has been a serious uptick in events. In-person events are back in a major […]

Maximizing the Intersection of PR and Social Media

While the intersection of social media and public relations has been relevant for quite some time now, it is increasingly important for communications professionals to stay in tune with evolving platforms, utilize best practices to maximize exposure for messaging and brand awareness, and work in cohesion with your organization’s social media and marketing team for […]

Four Smart Branding Lessons from the Kardashians

Whether you love them or hate them, there’s no denying the Karadashians have branding power. For years, they have graced our televisions screens and found a way into our homes with trend-setting beauty brands which contributed to making their family a household name. With instant brand recognition and sales to back it up, it’s no […]

College to Career: Five Tips for Young Professionals

Taking that final leap from college to career can be intimidating. Some may feel discouraged when applying for new opportunities because many positions require some experience, references, a portfolio of previous work and more. Don’t fret - many are in the same boat trying to figure out what they want to do. We all have […]

When to NOT Hire PR

Building trust and authentic relationships with your target audience both internally and externally is a smart move. Though public relations  is critical to establishing  those valuable relationships, deciding whether or not to hire a PR agency is no small task and requires due diligence before making the decision. Do you think your brand or business […]

PR Storytelling 101

I was delighted to recently participate in a webinar focused on PR Storytelling with one of my dear friends who also works in the public relations and marketing world. You can watch the webinar in its entirety here! After a 30-minute candid conversation on what we both consider one of the most integral components of […]

Find Inspiration in Travel in 2022

I don’t know about you but one of the things I missed the most during the pandemic was travel. There’s nothing better than mapping out your trip, discovering new places and creating memories to last a lifetime. I truly believe travel can be life changing and many of my trips have provided inspiration in my […]

New Year, New Routines

Did you know that it takes from 18 to 254 days to successfully break a habit? As we bring in the New Year, now is the perfect time to break old habits and pick up new healthy ones. With over 440,000 new US businesses started in 2021 alone, it is safe to say people are eager to […]

Baby Boomer’s Business Branding Guide to Growth & Innovation

The New Year is upon us and more Baby Boomer Small Business Owners (SMB’s) are focused on their brand. But what is a brand exactly and how do you build it? Did you know that Boomers and Millennials are taking over the business world? An April 2019 study by Guidant Financial revealed that over 51% of Baby […]

3 Trends to Expect in 2022 and Beyond for Events

2021 was a Whole New World for Events. In-person events slowly made a comeback, but hybrid and digital events still seemed to be the norm. Bogues Group was busy with all types of events this year with a main focus in the nonprofit and corporate sectors. Working with organizations who better their community gave us […]

4 Winter Wellness Tips to Start YOUR New Year Strong

December is here and that means we are less than 30 days away from the New Year! New Year’s is typically a time for resolutions and promises, but why wait until then to get started on your goals? Staying happy and healthy during the winter months especially during holiday season can be mentally and physically […]

PR No-Go’s Webinar Blog

Bogues Group Owner and CEO Brittney Bogues and I had the pleasure of hosting our very first webinar last week on Public Relations Trends and No-Gos. A special thanks to all who joined us. In case you couldn’t join us, here’s what you missed! To quote our friend DJ Khaled - Storytelling is a major […]

Good to Be Back

Count me among the people who have enjoyed the flexibility of working from home the past 18 months. Personal bathroom. Blouses and sweatpants. The lack of a lengthy, stressful commute. And don’t get me started on the top-tier snack selection readily available at my fingertips. And I’m not alone. Statistics shine a spotlight on the […]

An Interview with Bogues Group Summer Interns Patrick and Caleb

Patrick is a junior studying at USC located in South Carolina. Although he goes to school there, he also resides in Columbia, SC. Patrick is studying sports & entertainment management. In particular, he focuses on the scenes of sports like basketball - NBA, WNBA, NCAAM, and NCAAW. Leading up to college and alongside sports, Patrick […]

Back to the Office?!

by Jodi Rizzo To say the past year and half has been a shock to the system would be an understatement.  Moms and Dads working from home while simultaneously becoming full-time teachers. Figuring out the world of Zoom. Setting up the perfect at-home work spot. PTO when you are literally in quarantine. It seemed like […]

Reopening Safely: How to create a post-Covid19 Reopening Plan for your Business

This spring, our client Myers Park United Methodist Church (MPUMC) was ready to open its doors for Church services again after more than a year of being closed to their congregation due to the -global pandemic. Many church members are of an older demographic, so the leadership at MPUMC wanted to be especially cautious as […]

3 PR Tips for the Working Woman

Let’s face it in today's digital landscape we are constantly put on a stage. Are you always putting your best digital foot forward? Your personal brand is a vital tool when navigating the workforce especially with corporations checking out profiles prior to scheduling an interview. Check out these three tips to get your brand on […]

How to Use TikTok for Business

by Jodi Rizzo     Unless you have been living under a rock for the past year, you have probably heard of the latest social media craze, TikTok. TikTok is a video-sharing social networking service owned by Chinese company ByteDance. The social media platform is used to make a variety of short-form videos, from genres […]

BG Interview | Keri Rist

Each month we’ll be featuring an interview with a member of the Bogues Group team Keri Rist, Project + Client Relations Manager Boston, MA About Keri I’ve been a project manager for over 10 years with a focus on marketing and software development. Prior to joining BG, I worked at Bain and Company. I also […]

When Do You Need a Business Coach?

by Brittney Bogues Consulting is more than giving advice Across every industry - whether a non-profit, small business or Fortune 500 - you’ll encounter a similar problem. It’s a universal constant and unavoidable issue - most organizations that consist of multiple individuals working together, with the interest of making money or contributing to society, are […]

Be a Sponge – Landing and Maximizing that Internship

by Jodi Rizzo, VP Public Relations It’s an age-old question that has stood the test of time. How do you find an awesome internship and maximize your time as said intern? Unfortunately, there is no exact science here but there are a few go-to strategies that can help you land that perfect gig and gain […]

BG Interview | Brittney Bogues

BG Interview | Brittney Bogues

Each month we’ll be featuring an interview with a member of the Bogues Group team Brittney Bogues, Founder + CEOCharlotte, NC About Brittney I love photography and hanging with my dog of 13 years, Lucky, and experiencing new things. What techniques do you use to measure the quality of your work? What steps do you […]

From the Owner’s Desk – Nail Your Next PR Campaign with 5 Steps from Brittney

Every industry uses PR and Marketing Campaigns; whether you work in nonprofit, corporate, or even own a small business, any leader can create, implement, and benefit from a campaign with these five steps. After starting my first business, All in PR, I evolved my principles of publicity, event planning, and electronic media that helped me […]

5 Hot Marketing Trends to Drive Engagement

I always saw myself as a PR pro. It’s how I got my start in the communications field and what I was groomed to know from my mentors. But during my time getting my Masters in Communications and working in the communications world for 10 plus years, I have now come to truly appreciate the […]

Did You Miss Our March Boss Camp 2021? Here’s What Happened

This year’s spring Boss Camp event looked a little different thanks to COVID-19, but we persevered with our virtual component and still managed to have some fun. Insights from women leaders, bundles of resources and fun stories were shared during our 3-week event and we can’t wait to do it again this October! We’re also […]

BG Interview | Jaclynn Cross

Each month we’ll be featuring an interview with a member of the Bogues Group team Jaclynn Cross, Managing Partner Landover, MD About Jaclynn I’ve been working in the events industry for nearly 10 years. In addition to my role with Bogues Group, I serve as an Event Planner for the U.S. Green Building Council. I’ve planned […]

Intern Spotlight: Baylee and What It Means to Be an Empowered Woman

“That’s what happens when you raise a strong, independent daughter,” says my mother when we disagree. Fierce, independent women run in my family just like our blue eyes; we are strong in our beliefs and know the power of our voices. After being raised to understand my potential as a woman as well as the […]

From the Owner’s Desk: International Women’s Day Kickoff from Bogues Group

This year’s International Women’s Day (IWD) theme of A Challenged World couldn’t be more fitting for our current times. In the age of information and access to social media, several movements have awakened change in society including the Black Lives Matter Movement and #MeToo. However, we still have a way to go. Women are no […]

What the 2020!? A Year in Review from Bogues Group

Last year was a rough one for everyone, but here at Bogues Group we still managed to accomplish some exciting developments. Included are some of our favorite highlights as we reflect back on 2020 and jump forward into the new year! Our New Clients We had a blast working with several new clients. Ranging in […]

Spotlight: Dee Robinson

More companies like Netflix, Lowe’s, and Comcast are working to be more inclusive and diverse, reflective of our multicultural society. There are few dimensions that can help in the advancement of women in leadership roles and the workplace. One of the key dimensions is representation. Though it may seem trivial to certain communities, representation matters […]

Nobody’s Prop: On Being Black in Business, Politics and Sports

For most of my life, I have served as a “party prop” to some people – something they can show off to friends. I’m the daughter of a former NBA star and have an education and good manners. Some people view me like a novelty act, a show pony. When my family and I first […]

Women, Sports and A Seat at The Table

332 days. That’s how long it has been since I went to a live, in-person sporting event. The Washington Wizards beat the Knicks, 122-115, at Capital One Arena that night. I have been to hundreds of NBA games. Who would have ever thought a Tuesday night battle between a pair of (way) sub-.500 teams would […]

Each month we’ll be featuring an interview with a member of the Bogues Group team Jaclynn CrossManaging Partner Landover, MD How long have you been at BG? 1 year, 3 months About Jaclynn: I’ve been working in the events industry for nearly 10 years. In addition to my role with Bogues Group, I serve […]

Brittney Bogues on the Common Mistake Marketers Make

In Q4, Bogues Group Owner Brittney Bogues was featured in a Databox article discussing the 18 most common mistakes marketers tend to make and how best to avoid them. Each mistake features an entrepreneur's advice on the one they see most often and how to avoid it. At the top of the list was […]

New Year, New Habits — Getting Organized in the New Year!

The five most popular New Year’s resolutions are ‘exercise to get in shape’ (19.7%), ‘diet to lose weight’ (18.3%), ‘save money’ (14.8%), ‘eat healthier in general’ (11.9%), and ‘something for self care’ (5.5%). Self care is important and a part of that is getting organized for the new year. Though self care is generally used […]

Holiday Wishes from BG!

The holidays are finally here and for many, this is a wonderful time of year. Though 2020 has been full of surprises and difficulties, we are hopeful that your holidays will be filled with joy. This is such an important time to reflect, give thanks, and spread love to those around us. What better way […]

Fall Intern Spotlight: Elae Hill

Elae Hill is a senior majoring in journalism and mass communications with a concentration in multimedia journalism at North Carolina A&T State University. He was born in Atlanta but has lived in five different states. Elae has made his mark on campus as a member of the ETA Chapter of Phi Beta Sigma Fraternity, Inc., […]

How to Survive a Pandemic Thanksgiving

The holiday season is upon us and we have essentially been on some sort of lock down since March. Although there is no perfectly safe way to gather, there are ways to reduce the risk to make the holiday a little less dangerous. The CDC has advised that Americans should not congregate on Thanksgiving with […]

Fall Intern Spotlight: Paris Clark

From a young age, Paris Clark has always loved to read and write. She remembers going to the book fair in grade school and being excited to buy books as they would always grab her attention more than toys ever did. Writing allowed her to put her wild imagination to use early on. Paris, originally […]

Fall Intern Spotlight: Paris Clark

From a young age, Paris Clark has always loved to read and write. She remembers going to the book fair in grade school and being excited to buy books as they would always grab her attention more than toys ever did. Writing allowed her to put her wild imagination to use early on. Paris, originally […]

Fall Intern Spotlight: Monica Hernandez

Monica Hernandez is a sophomore majoring in Sociology with a concentration in Business and Society. Though Monica was born and raised in High Point, N.C., her family is originally from Mexico. Upon graduation from high school, she decided to stay near family and enrolled in Wake Forest University where she became a member of the […]

Summer Intern Spotlight: Christopher Petty

For most people, summer is the time for vacation and spending time with loved ones you may not see often. For college students, summer is the time for internships and gaining experience to take your career to the next level. Although COVID-19 and other social issues arose in early 2020, Christopher Petty still had one […]

Summer Intern Spotlight: Kayla Diallo

Kayla Diallo is a Spring 2020 graduate of North Carolina A&T State University, where she earned a degree in journalism and mass communication with a concentration in multimedia. Kayla is from Richmond, Virginia. During a multimedia seminar course, Kayla learned about the opportunity with BCG. Her professor advised that a consulting route might pique her […]

Summer Intern Spotlight: Brittney Woods

Bogues Consulting Group intern Brittney Woods is a 22 year old Marketing Innovations major from Richmond,Virginia. Brittney attends the University of North Carolina Charlotte and is currently in her senior year. Brittney is involved in many extracurricular activities such as Women in Business, a club which provides career driven activities to empower undergraduates to […]

Summer Intern Spotlight: Arielle Kilgore

Arielle Kilgore is on her journey to become a great writer and leave her mark n the sports industry. She first learned about BCG through a college course. Since starting with BCG, Arielle has acquired many skills to develop her own brand. “BCG keeps me very organized and I like some of the systems […]

Summer Intern Spotlight: Marisa Comer

Marisa Comer North Carolina State A&T University Marisa Comer is a talented rising senior at North Carolina A&T State University studying Journalism and Mass Communication with a concentration in Multimedia Journalism. The Greensboro, NC native has been involved in numerous activities on campus, most notably on the Public Relations team for Fashion X-cetera, a fashion […]

Summer Intern Spotlight: Lauren Edgil

Dedicated, hardworking, passionate, these are just a few words to describe our summer intern, Lauren Edgil, a current fifth-year undergraduate student at Appalachian State studying Communications and Public Relations. Previously a Sports Exercise Science major, Lauren learned that a career in that industry was not the right path for her. She conducted research and after […]

Summer Intern Spotlight: Avery Dillard

Our summer intern, Avery Dillard, is a North Carolina native from Eden, North Carolina. He is a senior majoring in Journalism and Mass Communications at North Carolina Agricultural and Technical State University. Avery learnedfound out about Bogues Consulting Group through a professor at his university, who recommended that he reach out to the company. When […]

Maximize Your Social Media Presence while you’re in Quarantine

We are in such an interesting time in world history when most of us are spending our time social distancing and looking for extra things to occupy our time. This quarantine has the ability to serve as a cocoon for those who maximize this time we have in the home, allowing us to blossom when […]

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2020 Design Trends

Charlotte COVID-19 Resource Guide

This list has been created as a resource for my community containing some ideas about what you can do to help your Charlotte community, neighbors, and small businesses during the COVID-19 pandemic. While specific links are focused on Charlotte, NC, there are obviously some general ideas that apply to any area. Many in our community […]

Fundraising Success Tips

Let's get into fundraising! Finding the best ways to let others know that their money is going to a good cause and for good reason. Winston Churchill once said, “You make a living by what you get. You make a life by what you give.” Simplification, goal settings, and attention-grabbing imagery are pinpoints to gaining a contributor's […]

2020 PR Trends

When public relations first came on the scene in the early 1900s, it was originally based simply on most companies wanting to get their name in the newspaper. As it evolved, it became a sophisticated approach to creating the right message targeted to the right audience in the right way. This resulted in companies seeking […]

Brittney Bogues’ Top 5 Things to Get your Valentine

The clock is ticking, love is in the air and you are scrambled to find the right gift for your Valentine this year. You know what you could get your Valentine, but you are trying to stray away from the original idea of chocolates, flowers, and a stuffed animal. You’re looking to be different and […]

Do you know how many people spend valentines alone?

We all know that Valentine's Day is just around the corner. One of the purest forms of love is giving. Giving is a love language and one during the holidays is appreciated by those in need since they are often overlooked. I challenge you to seek to be selfless and see what happens when generosity […]

Brittney’s Boutique 2019 Amazon Winter Must-Haves

Shopping this holiday on a budget? Amazon has got you covered! Get your lists ready because Amazon’s early Black Friday 2019 deals are here so tis’ season. Since Amazon began its bargain sales and Holidays deals, prices have been cut down on a range of products to VERY affordable prices. As the end of November […]

Give Hugs & Tech Bugs: What is it and Why is it important?

Baby boomers are catching up with the millennials and generation Z. Older generations have begun to embrace digital life as it continues to grow and evolve. The use of technology holds large numbers and the adaptation is spreading. The friendly connection that is spreading between technology and human interaction is amazing because virtuality is becoming […]

Interview with Megan Miller, Director of Marketing

Each marketing role and team measures success differently. Some marketers are simply judged on the quality of their work and others have quarterly goals. What techniques do you use to measure the quality of your work? What steps do you take to ensure the desired quality is achieved?” I like to measure my quality of work […]

C-Suite Overview

In the year of the “Woman”, we are coming together and realizing that women can do and be anything especially when we unite. The idea of women having to be content in mid-tier careers to maintain a work-life balance is a concept of the past that we are trying to alter in today’s society. Women […]

Why is it Important to Have a Mentor in Business?

BCG just wrapped our first annual What’s In a title? Csuite Experience mobility panel event featuring an all female lineup. One of the topics discussed was mentorship and the important role it can play in career planning. As business professionals, you might think you know everything or have the answers to every possible challenge that […]

America’s Toothfairy The End of Fairy Fun Summer

SEPTEMBER 24, 2019 There’s no question that Bogues Consulting Group enjoys connecting to the community and providing excellent clientele service with different organizations. BCG enjoyed collaborating with America’s Tooth Fairy: National Children's Oral Foundation. Did You Know 1 in 5 Families Share A Toothbrush? America’s ToothFairy is one of the last organizations left providing […]

Always Believe Inc. Celebrity Classic

CHARLOTTE, N.C- Early Wednesday afternoon in late September, Muggsy Bogues Always Believe Celebrity Classic welcomed friends and family to participate in the annual non-profit Golf Tournament at The Palisades Country Club. The welcoming event opened arms to the community and offered great opportunities to meet and play with Muggsy and his celebrity friends. Professional athletes […]

Why Athletes Make Great Motivational Speakers

Some speakers talk about perseverance. Motivational athlete speakers live it. From early-morning practices to high-stakes championships, athletes understand what it means to commit, fail, struggle, and push through. That’s exactly why audiences connect with their stories. They don’t just offer inspiration. They offer proof that hard work and dedication can lead to real results. “Champions […]

5 WAYS BRANDS CAN USE YOUTUBE TO BUILD THEIR COMMUNITY

| STRATEGY | For several years, Youtube has been massively used for its genius search engine allowing billions of active users to watch and upload videos. It appeals to the interests of all different types of viewers and a diverse wide range of audiences. Youtube not only allows users to comment, share, and like videos […]

BBBCLT 2019

As one of the four pillars of business for Bogues Consulting Group focuses on “Connecting” with the community it is vital our actions showcase our mission. Connecting is done through civic engagement, social planning and sometimes-fun fundraisers. Brittney Bogues, Owner of Bogues Consulting Group, and her team orchestrate their annual Bends, Brunch & Bubbly events […]

5 helpful tips from Jacqui

Devon Townsend Jacqui Wahl, Director of PR + Events at Bogues Consulting Group, brings an expansive background and broad skillset to the firm and its clients. Jacqui comes to Bogues Consulting Group from the Charlotte Hornets where she handled events, sales and managed nonprofit activations. Before her time at the Hornets, Jacqui also worked […]

How to plan a successful fundraiser

The world may have many flaws, but fundraisers were never apart of the problem. Fundraisers are designed to gain financial support for businesses, organizations and sometimes people. There are a variety of ways in which a fundraiser can be conjured; hosting an event, having a silent auction or even offering text to give. Though fundraisers […]

BG Interview | Jodi Rizzo

Each month we’ll be featuring an interview with a member of the Bogues Group team Jodi Rizzo, VP Public Relations Washington, D.C. About Jodi I have been fortunate enough to have a career in sports and entertainment public relations for about 15 years. In my spare time, I love traveling, watching sports, playing host to epic […]

BG Interview | Jodi Rizzo

Each month we’ll be featuring an interview with a member of the Bogues Group team Title: Jodi Rizzo Location: Washington, D.C. How long have you been at BG?: Celebrated my one-year anniversary in March! Your background - career, hobbies, kids/pets, etc.: I have been fortunate enough to have a career in sports and entertainment public […]

Philanthropy Mission: How BCG Gives Back

Bogues Consulting Group prides itself in the work it has done for clients and businesses alike that trusted the abilities of the team to get the job done. But just as it is important to succeed in the office it is just as important to set the example outside of the office. A famous civil […]

Best Places in Charlotte to take clients

The Gallery Restaurant The Gallery Restaurant at The Ballantyne in Charlotte provides beautiful and delicious American cuisine with a southern twist; Meanwhile, giving a smooth feeling ambience enhanced with an art exhibit from Awaken Gallery. There is a dress code that requires one to wear business casual or nice dress, but no baseball caps. The […]

3 mistakes you should avoid when pitching a new client

1. Not adding a personal touch When pitching to a new client, in a sense, you’re verbally selling a vision and the foundation of how one’s business can grow. But, there is another element in pitching that requires knowing the audience and how to snag them. In doing so, it requires background information of […]

Charlotte Entrepreneur Series

By: Myles Williams An entrepreneur is typically an ambitious executive with a vision to become their own boss, yet, this venture comes with a high risk, high reward tradeoff. The successful entrepreneurs deserve to be commemorated for their perseverance and determination along this difficult journey. This new series covers successful business owners in the Charlotte […]

Fear and Faith

Owner of ‘Bogues Consulting Group’, Brittney Bogues, discusses how her business started and the steps she had to make to overcome fear in her ‘Fear and Faith’ video on YouTube. Religion is one of those taboo subjects that invites reluctance in many conversations being had across the nation. Fully aware and accepting of the fact that people of all walks of life have different […]

Celebrating National Rosé Day in Style

Bogues Consulting Group recently had the unique opportunity to partner with iconic brands such as Yelp, Luc Belaire Champagne and Cloud Chaser Rosé to host a fabulous event celebrating national Rosé day on June 8th, 2019. The concept of this event was born out of the concept of giving yourself and your loved ones a […]

Top 5 Places in CLT to get a Burger #NationalBurgerDay

May 28th was National Hamburger Day, and it’s also considered International Burger Day. So, you know Bogues Consulting Group had to get in on all of the delicious burgers that Charlotte, North Carolina has to offer. Our CEO, Brittney Bogues reached out to her Instagram followers and ask to vote for the top 5 places […]